BURGER KING
As Creative Lead, Laura drove Burger King’s social presence across cultural moments, influencer partnerships, and always-on relevance. She also guided her creative teams with patience and direction, ensuring they were supported through complex dynamics while consistently moving the work forward.
Cini Minis
Moments:
TikTok 12 hour LIVE to Cini Minis hitting stores.
Teasers for TikTok, Meta & X
Organic Social Campaign
Paid Social Campaign
Everyday Flame
Outside of the major brand moments, Laura ensured Burger King showed up in the daily scroll. From TikTok trends to Meta memes to X reactions, she drove content, creator collaborations, and quick-fire moments.
The organic post to the right for ‘How To Train Your Dragon,’ created in collaboration with Zach King, generated 7.5 million impressions.
Halloween
Moment to look out for:
Teasers for TikTok, Meta & X
Organic Social Campaign
Paid Social Campaign
